Why Hands-On Creativity Beats Passive Entertainment

My first-ever art event was in October 2022 in NYC. A close friend reached out and asked if I wanted to be part of a charity gala. Initially, she asked, “Do you want to paint at the event?”

I sat there and thought about it. On one hand, this was an incredible opportunity to showcase my skills and bring attention to my art and business.

But on the other hand, it felt kind of boring.

Sure, I could stand there for a few hours and create an original piece of art live. People might stop by, watch, comment, and then most likely walk away.

I realized that if I were just painting, there would be limited connection with the viewers. It would be a passive experience, like many other event interactions.

So, I went back to my friend with an idea: “What if, instead of me painting… everyone else does?” I’d bring all the supplies, set everything up, wave people over—but I wouldn’t pick up a brush.

And guess what? The shift from viewers being passive observers to active participants completely transformed the experience and made it a success.

Here’s a specific example from that night that proves my point:

Once everything was set up, a gentleman came over and asked about the canvas. I explained that it was a collaborative art experience where all attendees would contribute. I invited him to participate, but he hesitated and walked away.

About 15 minutes later, I noticed him in the distance, watching others add to the canvas. A little while after that, he reappeared, grabbed a brush, and contributed.

Then, another 15 minutes later, I saw him again—this time, bringing someone over and proudly showing them what he had added.

That initial hesitation had turned into pride and accomplishment.

And you can only get that from a hands-on experience.

Previous
Previous

Unlocking Potential with Creative Experiences

Next
Next

Ditch the Dull: How Art Can Revitalize Your Company’s Events